Develop global marketing plans (situation analysis, objectives, strategies and actions, control) to drive acquisition of new customers and to generate a cross-up sell on existing customers by introducing consumer-centric propositions relevant for Technogym HNWI target across Technogym touch-points, worldwide.

Key Role Responsibilities

Build Brand awareness while ensuring right positioning for the Home segment (aspirational, focus on luxury, design and art);

Partnering with key Technogym Headquarter functions to ensure products/services are well conceptualized, priced consistently, released on time and are supported by commercial plans locally that include promotional and advertising activities;

Develop effective launches of new products that can effectively impact the local market by bundling together marketing activities and creating partnerships with key industry’s influencers, architects, etc.;

Exploit to its full potential Technogym commercial approach (built around telemarketing, field sales, e-commerce and flagships / show-rooms) by developing direct to consumer strategies and tactics (digital/social marketing and traditional off-line media and events);

Develop integrated communication multi-touch-points media plans across “paid” (purchased spaces) – “owned” (TG physical and digital proprietary platforms) – “earned” (gained awareness without investing) media platforms;

Conceptualizing from end to end, innovative, lead generation events/promotions/campaigns that can be monitored and will deliver profit;

Mastering CRM driven lead generation techniques and attribution models in order to dialogue and collaborate with Digital Departments on performance marketing, consumer Journey management, social media management;

Using strong financial acumen to recommend action plans;

P&L: responsible for TG consumer P&L worldwide.

Short Description

Personal Characteristics

• Great communication skills;

• Self-starter, takes initiative, with the ability to juggle multiple priorities under pressure and tight deadlines in 

a fast paced environment;

• Excellent team player with strong emotional intelligence skills to influence people;

• Passion for fitness and wellness (training/healthy lifestyle/non-smoker);

• Effective coach.

Short Description

Technical Skills  

• Branding expertise;

• Database marketing, direct marketing and direct response marketing techniques + analytical skills;

• Creative development and media planning;

• Proven track record of expertise in CRM oriented companies;

• P&L management. 

EEO Statement